changing the way you listen..

We sell and distribute vinyl records. Our intention is to create, offer and maintain a distinguished value within a highly selective inventory of records with an emphasis on Austrian labels, Soul, Funk, Jazz, & forward thinking Electronic Music from around the globe. Our conscious approach towards innovation and culture provides us the mission to generate new value & new experiences to our labels and customers.



We are an independent Record Label founded in 2003 and reshaped from 2007. We release a variety of soulful, modern and abstract electronic music and distribute it through our distribution MSR Distro. Changing the way you listen.. is the basic concept of the label.

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Anthony “Shake” Shakir & Claude Young Interview for DEQ 15

Getting two Detroit legendary producers, DJs Anthony “Shake” Shakir and Claude Young, together in Shake’s dining room to talk about the seminal label they started in 1994 together called Frictional was a surreal experience to say the least. There was a schoolboy type giddiness and enthusiasm alive in the room and laughter ricocheting off the …